Keeping the consultant-client relationship sweet

Keeping the client happy is important to a consultant. The person newly starting out as a consultant in any field needs to know that there are multiple possible pitfalls in the relationship with clients. The consultant-client relationship is arguably the most prone of all work relationships to a breakdown, simply because it is so fluid …

Keeping the consultant-client relationship sweet Read More »

Write effective learning material 1: Reaching the learner

The world is shrinking: goods and services are no longer used on a single country only. Online shopping is increasing rapidly. How do you write advertisements that will appeal to several markets across the globe? And what is more, several markets within a particular country? Firstly you need to recognise that there are traits in …

Write effective learning material 1: Reaching the learner Read More »

Change and the Wisdom of Dr Spencer Johnson

In 1998 Dr Spencer Johnson, who had headed up research and development institutions, published Who Moved My Cheese? This joined The One Minute Manager, which he co-authored, as a best-seller. It is a short book, a parable about managing change in one’s relationships, work life, health, or any other field that is important to one. Wow, that book’s truths …

Change and the Wisdom of Dr Spencer Johnson Read More »

How cool is this? More relaxed writing styles

Where were the days when businesses and organisations wrote their communications to the public only in formal, stiff styles, using grammar that was exactly correct. The world of written communication is becoming more relaxed, for more that one reason. Firstly, writers recognise that they need to appeal to their audiences. When writing for the youth …

How cool is this? More relaxed writing styles Read More »

editor

How useful is an editor?

We have all made the mistake of writing something, only to have it misunderstood by most people (or everyone!) who reads it. This happens because you know, while you are writing, what it is you want to say, and you put down words that reflect your thoughts. Only lawyers spell out things so precisely and …

How useful is an editor? Read More »

advertising

Writing marketing material for global consumption.

The world is shrinking: goods and services are no longer used on a single country only. Online shopping is increasing rapidly. How do you write advertisements that will appeal to several markets across the globe? And what is more, several markets within a particular country? Firstly you need to recognise that there are traits in …

Writing marketing material for global consumption. Read More »

Scroll to Top