How cool is this? More relaxed writing styles

Where were the days when businesses and organisations wrote their communications to the public only in formal, stiff styles, using grammar that was exactly correct. The world of written communication is becoming more relaxed, for more that one reason. Firstly, writers recognise that they need to appeal to their audiences. When writing for the youth …

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advertising

Writing marketing material for global consumption.

The world is shrinking: goods and services are no longer used on a single country only. Online shopping is increasing rapidly. How do you write advertisements that will appeal to several markets across the globe? And what is more, several markets within a particular country? Firstly you need to recognise that there are traits in …

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editor

How useful is an editor?

We have all made the mistake of writing something, only to have it misunderstood by most people (or everyone!) who reads it. This happens because you know, while you are writing, what it is you want to say, and you put down words that reflect your thoughts. Only lawyers spell out things so precisely and …

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