The world is shrinking: goods and services are no longer used on a single country only. Online shopping is increasing rapidly. How do you write advertisements that will appeal to several markets across the globe? And what is more, several markets within a particular country? Firstly you need to recognise that there are traits in […]
Write effective learning material 1: Reaching the learner Read More »
How do we learn? Wow, what a lot has been written about this! Psychologists have spent many hours researching how learning takes place and how to optimise the learning process. I would like to add my take on an aspect of the learning process which comes purely from my experience as a student and as
Compassion in Teaching and Learning Read More »
In 1998 Dr Spencer Johnson, who had headed up research and development institutions, published Who Moved My Cheese? This joined The One Minute Manager, which he co-authored, as a best-seller. It is a short book, a parable about managing change in one’s relationships, work life, health, or any other field that is important to one. Wow, that book’s truths
Change and the Wisdom of Dr Spencer Johnson Read More »
A friend of mine works as mediator in disputes. He was recently asked to assist in a dispute between a student and an institution of higher learning. The student had not passed a first-year course, and informed the university that he would sue them for damages, as they were obliged to ensure that he obtained
Learning is your own responsibility, dude Read More »
As a teenager, I read newspaper articles about the extent to which the world had changed in somebody’s lifetime. I used to wonder at the adaptability of mankind: that one could become accustomed to different ways of doing things. Well, as the advertisers say, “you ain’t seen nothing yet”. I never dreamed that I would
Observations on a changing world Read More »
Where were the days when businesses and organisations wrote their communications to the public only in formal, stiff styles, using grammar that was exactly correct. The world of written communication is becoming more relaxed, for more that one reason. Firstly, writers recognise that they need to appeal to their audiences. When writing for the youth
How cool is this? More relaxed writing styles Read More »
We have all made the mistake of writing something, only to have it misunderstood by most people (or everyone!) who reads it. This happens because you know, while you are writing, what it is you want to say, and you put down words that reflect your thoughts. Only lawyers spell out things so precisely and
How useful is an editor? Read More »
The world is shrinking: goods and services are no longer used on a single country only. Online shopping is increasing rapidly. How do you write advertisements that will appeal to several markets across the globe? And what is more, several markets within a particular country? Firstly you need to recognise that there are traits in
Writing marketing material for global consumption. Read More »
